中国のビール市場:主要企業、ブランド、市場規模、動向、機会

◆商品コード:BRMICN16
◆発行会社(調査会社):Canadean
◆発行日:2016年7月31日
◆ページ数:70
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール
◆調査対象地域:中国
◆産業分野:飲料
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【レポートの概要】

SummaryChina beer market is maturing after the years of rapid growth which results to a challenging year for the foreign brewers. Fall in on-premise consumption led to impact on discount and mainstream beer segments. Consumer demand for premium and super premium beer is boosted by higher disposable income resulting in fastest growth for super premium beer segment. Metal cans are taking over the Glass bottle pack type and forecasted to be the primary pack type in future, owing to its convenience for transportation. Lager dominates the beer market while flavored beer witnessed decline.

Key Findings
-  Challenging year for beer in china, hampered by the slow economic growth rate

-  Falling on-premise consumption led to slowdown the beer market

- Craft beers are becoming popular as beer lovers are turning towards full-flavored beers in order to satisfy their need for something different

- Import sales being increased significantly as the Chinese consumers like imported beer.

- Fastest growth rate for super premium beer and premium beer as consumers are opting for quality

- Low strength beer marginally increased due to increasingly strict punishments for drunk-driving

Synopsis
Canadean’s China Beer Market Insights 2016 Report provides a complete overview of the China beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015, with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the China beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the China beer market to support your brand development and marketing initiatives

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the China beer market

- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

【レポートの目次】

1. Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2. Market Background Briefing
3. Market Update
3.1 New Products and Photo Shots
3.2 Beer Pricing Tables
3.3 Beer Data Tables
4. Brewer Profiles
5. Appendix
5.1 Disclaimer
5.2 Methodology, Wisdom Attributes and Product Definitions
5.3 Map

Table 1: China Population Size and Growth, 1991-2018F
Table 2: China Economic Indicators, 2007-2017F
Table 3: Taxation Base
Table 4: Historical Excise Rates of Beer
Table 5: Legal Controls on Beer
Table 6: Tax Burden on Beer @ 5% Abv, 2015
Table 7: Beer Key Facts
Table 8: Top 10 Beer Brands - Volume, 2013-2015
Table 9: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 10: Licensed Brand Owners and Licensees
Table 11: Beer Market Valuation (Local Currency), 2014-2016F
Table 12: Trade Margin Build-Up Model
Table 13: Selected Consumer Beer Prices, East Region: Off-Premise, 2014-2016
Table 14: Selected Consumer Beer Prices, North Region: Off-Premise, 2014-2016
Table 15: Selected Consumer Beer Prices, South Region: Off-Premise, 2014-2016
Table 16: Selected Consumer Beer Prices, West Region: Off-Premise, 2014-2016
Table 17: Selected Consumer Beer Prices, East Region: On-Premise, 2014-2016
Table 18: Selected Consumer Beer Prices, North Region: On-Premise, 2014-2016
Table 19: Selected Consumer Beer Prices, South Region: On-Premise, 2014-2016
Table 20: Selected Consumer Beer Prices, West Region: On-Premise, 2014-2016
Table 21: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 22: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 23: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 24: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 25: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 26: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 27: Beer Market Valuation (Local Currency), 2014-2016F
Table 28: Beer Consumption by Local Definition, 2012-2016F
Table 29: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 30: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 31: Beer Consumption by Type, 2012-2016F
Table 32: Beer Consumption by Geographic Scope, 2012-2016F
Table 33: Beer All Trademarks, 2011-2015
Table 34: Beer Brands by Local Definition, 2011-2015
Table 35: Beer Brands by Standard Price Segment, 2011-2015
Table 36: Beer Brands by Alcoholic Strength, 2011-2015
Table 37: Beer Brands by Type, 2011-2015
Table 38: Imported Brands by Origin, 2011-2015
Table 39: Beer Licensed Brands, 2011-2015
Table 40: Beer Private Label Brands, 2011-2015
Table 41: Beer Trademark Owners, 2011-2015
Table 42: Beer Local Operators, 2011-2015
Table 43: Beer leading Brewers/Importers, 2011-2015
Table 44: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F
Table 45: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 46: A-BInBev China Investment Co Ltd Brand Volumes 2011-2015
Table 47: Asahi Breweries Brand Volumes 2011-2015
Table 48: Asia Brewery China Brand Volumes 2011-2015
Table 49: Carlsberg China Brand Volumes 2011-2015
Table 50: Chongqing Brewery Brand Volumes 2011-2015
Table 51: Heineken Asia Pacific Breweries China Brand Volumes 2011-2015
Table 52: China Resources Snow Breweries Ltd Brand Volumes 2011-2015
Table 53: Guangdong Brewery Brand Volumes 2011-2015
Table 54: Kirin China Brand Volumes 2011-2015
Table 55: Suntory China Brand Volumes 2011-2015
Table 56: Ginsber Brewery Brand Volumes 2011-2015
Table 57: Henan Jinxing Brewery Brand Volumes 2011-2015
Table 58: Tsingtao Brand Volumes 2011-2015
Table 59: Yanjing Brewery Brand Volumes 2011-2015
Table 60: Lion Nathan China Brand Volumes 2011-2015
Table 61: Yunnan Lancangjiang Brewery Brand Volumes 2011-2015
Table 62: Hebei Lanbei Alcohol Co Ltd Brand Volumes 2011-2015
Table 63: San Miguel China Brand Volumes 2011-2015
Table 64: Zhujiang Beer Group Brand Volumes 2011-2015
Table 65: Lanzhou Yellow River Beer Group Brand Volumes 2011-2015
Table 66: Shandong New Immense Brewery Brand Volumes 2011-2015
Table 67: Henan Weixue Beer Co Ltd Brand Volumes 2011-2015
Table 68: Xuanhua Zhonglou Beer Co Ltd Brand Volumes 2011-2015

Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015

【掲載企業】

Anheuser-Busch Inbev China Co LtdAsahi
Asia Brewery China
Carlsberg China
CRSB (China Resources Enterprises/SABmiller)
Ginsber Beer Co Ltd
Guangdong Brewery Holdings Limited (Kingway Brewery Holdings Ltd)
Heineken Asia Pacific Breweries
Henan Jinxing Beer Group Company
Kirin China
Hebei Lanbei Alcohol Co Ltd
Yunnan Lancangjiang Brewery
San Miguel China
Suntory
Tsingtao Brewery Co Ltd
Henan Weixue Beer Group
Xuanhua Zhonglou Brewery
Beijing Yanjing Brewery Group
Lanzhou Yellow River Beer Group
Zhujiang Beer Group Company
Jiangsu Dafuhao Breweries

【免責事項】
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