台湾 の通信、モバイル、ブロードバンド及びデジタルメディア市場

◆英語タイトル:Taiwan - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
◆商品コード:BUDD609086
◆発行会社(調査会社):BuddeComm
◆発行日:2016年9月21日
◆ページ数: 61
◆レポート言語:英語
◆レポート形式:PDF
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◆調査対象地域:台湾
◆産業分野:IT・通信
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【レポートの概要】

This report provides a comprehensive overview of trends and developments in Taiwan’s telecommunications market. The report analyses the Telecoms Infrastructure, mobile, fixed broadband, and Digital Economy sectors. Subjects include:
Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Infrastructure;
Major players, revenues, subscribers, ARPU;
Broadband, VoIP
Mobile voice and data markets;
Broadband (FttH, DSL, wireless);
Mobile, broadband and fixed line forecasts to 2021.Researcher:- Phil HarpurCurrent publication date:- September 2016 (22nd Edition)


Taiwan’s Telecommunications Industry Continues to FlourishTaiwan has developed a dynamic telecommunications industry defined by excellent telecommunications infrastructure and a very competitive mobile market. Taiwan’s fixed-line market continues to be dominated by incumbent operator Chunghwa Telecom despite competition and fixed mobile substitution eating into its market share and fixed-line revenue. However the market remains important due to the increasing popularity of fixed broadband which is undergoing a transition from predominantly DSL to fibre access based platforms.
Taiwan’s telecoms industry is served by six mobile operators and four fixed-line operators. However, many telecoms sub-sectors are at or near saturation which limits the scope for growth.
Taiwan boasts one of the world’s most advanced broadband networks and broadcasting infrastructure. To improve its position within the ICT value chain the Taiwanese government and private investors invested significantly in developing standards such as WiMAX. Private investors are attracted to Taiwan due to its regulatory certainty, market maturity, an educated workforce and highly clustered ICT sector that sits at the heart of Taiwan’s economic development.
The number of fixed-line subscribers in Taiwan grew gradually before peaking in 2005. Since then the trend has been one of gradual decline as fixed-lines are substituted with mobile phones. CHT has tried to arrest the decline in fixed-lines by focusing on selling fixed broadband products. Fixed line penetration has decreased gradually from 54.6 in 2011 to 49.7% in 2016.
Taiwan possesses a competitive mobile market comprised of six mobile network operators, of which three dominate the market. High mobile penetration means competition is intense to gain new subscribers hence the market was quick to embrace LTE due to the new subscriber opportunity it presented.
Annual market growth of the mobile subscriber market has been in low single digit figures from 2011 to 2014. Market penetration peaked in 2014 at 129. By 2015 the market saw a slight contraction due to a highly mature and saturated market. Market penetration declined to 128% in 2015 and 127% in 2016 with the market reaching 29.7 million subscribers.
LTE has experienced strong growth since the introduction of services, with LTE subscriber numbers growing at a faster rate than that of 3G. Taiwan’s mobile operators have focused on LTE as a means to increase ARPU to offset the continual year-on-year decline in overall ARPU levels. Mobile users are attracted to LTE due to improved quality of experience provided through faster speeds. Market penetration is expected to grow strongly over the next five years to 2021.
Taiwan has seen very strong growth in its mobile broadband subscribers over the past few years driven by strong growth of 4G services. Penetration has risen form 53% in 2015 to 76% in 2015 and 81% in 2016. Further strong growth is predicted over the next few years to 2019.
Taiwan possesses an advanced fixed broadband market, with services accessible through a variety of technology platforms including DSL, fibre, Hybrid Fibre Coax (HFC), leased lines and wireless. Fibre is the most popular platform and has underpinned Taiwan’s relatively high standing in global broadband rankings.
Chunghwa Telecom is the largest ISP in Taiwan, having successfully leveraging its ownership of the last mile to increase and consolidate its share of the fixed broadband market.
Recognising the ability of utilising ICT to improve both social and economic development, Taiwan has taken steps to develop a digital economy, encompassing digital media and e-services and building upon the high availability of fixed and mobile broadband networks. Private sector involvement is particularly strong in digital media, with digital media content widely accessible via HFC and IPTV networks. Telecom operators such as Chunghwa Telecom have also invested heavily in digital media as a means to cross-sell additional products to existing telecom customers.
Key developments:

Chunghwa Telecom continues to dominate Taiwan’s fixed-line sector
Chunghwa has managed to maintain its position through heavy investment in fibre access networks
Ericsson partnered with Far EasTone (FET) for a pre-commercial software-defined infrastructure (SDI) trial.
Far EasTone (FET) and Ericsson signed a 5G MoU to jointly accelerate 5G development for Taiwan.
Profitability remains challenging due to increased competition.
LTE introduction has increased the number of mobile network operators.
LTE take up is occurring at a faster rate than for 3G.
LTE provides an opportunity to reverse declining ARPU levels
Chungwha and Taiwan Mobile called on the government to continue to provide subsidies to 2G subscribers.
Fibre continues to grow at the expense of xDSL with speeds of up to 300Mb/s offered
Fibre as allowed Taiwan to maintain a relatively high standing in fixed broadband rankings
HFC is stable, with HFC operators looking to defined market share
Taiwan’s government has been a strong driver of e-government initiatives
Chunghwa Telecom continues to focus on IPTV as a cross-selling opportunity for its sizeable fixed broadband base.Companies mentioned in this report:
Chunghwa Telecom (CHT); Far EasTone; Taiwan Mobile; Asia Pacific Telecom; Vibo Telecom; Ambit, GigaMedia, Far Eastone, WiMAX Telecom, Tatung Telecom, Global Mobile, Fitel, VMAX Telecom, Vee Telecom. Chunghwa Telecom, kbro, Taiwan Broadband Communications, China Network Systems.


【レポートの目次】

1. Key statistics
2. Telecommunications market
2.1 Market Overview and analysis
2.2 Historical overview
3. Regulatory environment
3.1 Historic overview
3.2 Regulatory authority
3.3 Ministry of Transport and Communications (MOTC)
3.4 National Communications Commission (NCC)
3.5 Government policies eg Telecom sector liberalisation
3.5.1 Liberalisation
3.5.2 Government initiatives for broadband and m-Taiwan
3.6 Legislation and market liberalisation
3.7 The 1996 Telecom Bill
3.8 Foreign investment
3.9 Licensing
3.9.1 WiMAX in Taiwan – licensing
3.10 Foreign equipment restrictions
3.11 Telecoms tariffs
3.12 Amendments to the Radio and Television act
3.13 National Information and Communication Initiative (NICI)
4. Fixed network operators
4.1 Chunghwa Telecom Co Ltd (CHT)
4.1.1 Financial and operational statistics
4.2 Taiwan Fixed Network Telecom
5. Telecommunications infrastructure
5.1 Overview of the national telecom network
5.2 Submarine cable networks
5.3 Satellite networks
5.4 Cloud Computing
5.5 Smart infrastructure
5.5.1 Smart grids
6. Broadband market
6.1 Introduction and statistical overview
6.1.1 Market Overview and Analysis
6.1.2 Broadband statistics
6.1.3 Internet users and subscribers
6.1.4 Forecasts – Fixed Broadband subscribers – 2016; 2018; 2021
6.2 Hybrid Fibre Coax (HFC) networks
6.2.1 Introduction
6.3 Digital Subscriber Line (DSL) networks
6.3.1 Introduction
6.4 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
6.4.1 FttX and Taipei City government
6.4.2 Fixed wireless (WiFi and WiMAX)
7. Digital media
7.1 Overview of broadcasting market
7.1.1 Television
7.1.2 Digital terrestrial services
7.1.3 Videostreaming
7.1.4 Cable TV
8. Digital economy
8.1 Introduction
8.2 e-Government
9. Mobile communications
9.1 Market analysis
9.2 Mobile statistics
9.2.1 General statistics
9.2.2 Forecasts
9.3 Regulatory issues
9.3.1 4G / LTE spectrum auction
9.3.2 Mobile Number Portability (MNP)
9.4 Mobile infrastructure
9.4.1 Brief intro analogue networks
9.4.2 Digital networks
9.4.3 Personal Handyphone Service (PHS)
9.4.4 3G
9.4.5 LTE
9.5 Major mobile operators
9.5.1 Far EasTone Telecommunications Group
9.5.2 Taiwan Mobile
9.5.3 Chunghwa Telecom Co Ltd (CHT)
9.5.4 Asia Pacific Telecom
9.5.5 VIBO Telecom
9.5.6 Ambit
9.6 Mobile content and applications
9.6.1 Mobile Internet
9.6.2 Mobile TV
9.6.3 Mobile value-added services
9.6.4 Mobile banking
9.6.5 NFC payments
Table 1 – Country statistics – 2016
Table 2 – Telecom revenue statistics – 2016
Table 3 – Telephone network statistics – 2016
Table 4 – Internet user statistics – 2016
Table 5 – Fixed broadband statistics – 2016
Table 6 – Mobile statistics – 2016
Table 7 – National telecommunications authorities
Table 8 – Taiwan – Distribution of telecom revenue by services – 2016
Table 9 – Taiwan – Data communication revenue and mobile data service revenue as proportion of total telecom revenue – 2001 – 2016
Table 10 – Historic – Taiwan telecoms service revenue – 1985; 1990; 1995; 2000; 2005 – 2014
Table 11 – Taiwan 2.5GHz spectrum winners – 2007
Table 12 – Taiwan – Chunghwa Telecom revenue, capex, net profit – 2000 – 2016
Table 13 – Taiwan – Chunghwa Telecom revenue breakdown – 2006 – 2016
Table 14 – Chunghwa Telecom fixed line subscribers and market share – 2000 – 2016
Table 15 – Chunghwa Telecom fixed residential and business subscribers – 2004 – 2016
Table 16 – Taiwan – Fixed-line subscribers and penetration – 1995 – 2016
Table 17 – Taiwan – Call volumes for outgoing mobile and fixed network traffic – 1999 – 2015
Table 18 – Taiwan – Fixed-line broadband subscribers, penetration – 2000 – 2016
Table 19 – Taiwan – Fixed-line and wireless broadband subscribers by technology – 2003 – 2016
Table 20 – Taiwan – Chunghwa Telecom internet HiNet subscribers – 2003 – 2014
Table 21 – Chunghwa Telecom broadband subscribers by technology – 2001 – 2016
Table 22 – Taiwan – Chunghwa Telecom Narrowband and Broadband ARPU – 2001 – 2016
Table 23 – Historic – Taiwan – Chunghwa ADSL and FTTX ARPU – 2008 – 2014
Table 24 – Taiwan – Internet users – 1995 – 2016
Table 25 – Forecast Fixed Broadband Subscribers – 2016; 2018; 2021
Table 26 – Taiwan – Cable Modem subscribers – 2000 – 2016
Table 27 – DSL subscribers – 2000 – 2016
Table 28 – Taiwan – FttX subscribers – 2007 – 2016
Table 29 – Taiwan – Chunghwa Telecom FTTX subscribers by speeds – 2013 – 2015
Table 30 – Taiwan – Mobile subscribers and penetration – 1995 – 2016
Table 31 –Taiwan – Mobile subscriber growth by technology (PHS, 2G, 3G, LTE) – 2003 – 2016
Table 32 – 2G/3G/4G mobile services ARPU – 2005 – 2014
Table 33 – Taiwan – LTE subscribers and market share – September 2015
Table 34 – Taiwan – Prepaid mobile subscribers – market share – 2001 – 2016
Table 35 – Taiwan – SMS message volume – 2001 – 2015
Table 36 – Taiwan 3G/4G mobile broadband subscribers – 2008 – 2015
Table 37 – Taiwan – Forecast LTE mobile subscribers and penetration – higher band: 2017; 2021
Table 38 – Taiwan – Forecast LTE mobile subscribers and penetration – lower band: 2017; 2021
Table 39 – Taiwan – Far EasTone revenue, EBITDA, capex, net profit and ARPU – 2003 – 2015
Table 40 – Taiwan – Far EasTone mobile subscribers and annual change – 1998 – 2015
Table 41 – Taiwan – Far EasTone blended ARPU – 2007 – 2015
Table 42 – Taiwan – Taiwan Mobile revenue and net profit – 2003 – 2015
Table 43 – Taiwan – Taiwan Mobile revenue breakdown per business segment – 2015 Q3
Table 44 – Taiwan – Taiwan Mobile subscribers and annual change – 1998 – 2015
Table 45 – Taiwan – Chunghwa Telecom mobile subscribers and annual change – 1998 – 2015
Table 46 – Chunghwa Telecom mobile subscribers market share – 2000 – 2015
Table 47 – Taiwan – Chunghwa Telecom’s blended mobile and VAS ARPU – 2001 – 2015
Table 48 – Taiwan – APT mobile subscribers and annual change – 2003 – 2014
Table 49 – Taiwan – VIBO Telecom mobile subscribers and annual change – 2005 – 2013
Table 50 – Taiwan – Mobile internet subscribers – 2001 – 2015
Chart 1 – Taiwan – Fixed-line subscribers and penetration – 1995 – 2016
Chart 2 – Taiwan – Fixed-line broadband subscribers and penetration – 2003 – 2016
Chart 3 – Taiwan – Mobile subscribers and penetration – 2000 – 2016
Chart 4 – Taiwan – Mobile subscribers by technology (PHS, 2G, 3G, LTE) – 2003 – 2016
Chart 5 – Taiwan – Far EasTone mobile subscribers and annual change – 2000 – 2015
Chart 6 – Taiwan – Chunghwa Telecom mobile subscribers and 3G/4G proportion – 1998 – 2015
Chart 7 – Taiwan – Mobile internet subscribers – 2001 – 2015
Exhibit 1 – Major global/regional submarine cables with landing point in Taiwan
Exhibit 2 – Major broadcasting organisations
Exhibit 3 – Mobile TV trial broadcasters



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