中国 の通信、モバイル、ブロードバンド及びデジタルメディア市場

◆英語タイトル:China - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
◆商品コード:BUDD609087
◆発行会社(調査会社):BuddeComm
◆発行日:2016年6月28日
◆ページ数: 102
◆レポート言語:英語
◆レポート形式:PDF
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【レポートの概要】

This report provides a comprehensive overview of trends and developments in China’s telecommunications market. The report analyses the Telecoms Infrastructure, mobile, fixed broadband, Digital Media and Digital Economy sectors. Subjects include:Market and industry analyses, trends and developments;

Facts, figures and statistics;
Industry and regulatory issues;
Infrastructure;
Major players, revenues, subscribers, ARPU;
Broadband, VoIP, IPTV;
Mobile voice and data markets;
Broadband (FttH, DSL, wireless);
Digital Economy and Digital Media sectors eg e-Commerce and e-Payments;Mobile and fixed broadband forecasts to 2021.Researcher:- Phil HarpurCurrent publication date:- June 2016 (22nd Edition)


China Continues to Evolve as a World Leader in the Digital Media SectorThe Chinese telecom market is the largest in the world in terms of subscribers and is undergoing transition. Mobile subscriptions outnumber fixed voice connections and voice is giving way to data as the primary revenue generator. China’s telecom market is served by three operators; China Telecom, China Unicom and China Mobile. All three are integrated providers of telecom services although China Mobile is the largest in the crucial mobile market.
China’s fixed-line market is in decline due to voice mobile substitution although the two main fixed-line operators of China Telecom and China Unicom have aggressively deployed and marketed fibre broadband to increase the value of maintaining a fixed-line.
In 2016 the Ministry of Industry and Information Technology (MIIT) issued a fourth basic telecommunications licence to state-backed China Broadcasting Network (CBN) enables CBN and its subsidiary China Cable Television Network to provide domestic internet data transmission and telecom infrastructure services.
Although China boasts the largest mobile market in the world, there is still much room for growth given the relatively recent focus on large scale LTE investment. China’s mobile market is served by mobile network operators China Telecom, China Mobile and China Unicom which operate a variety of technology platforms that reflect the commercial preferences of operators and the industry development policies of the government.
Entering 2016 all three mobile network operators are focused on deploying LTE networks and monetizing such investments by enticing end users to upgrade to higher ARPU LTE products such as mobile broadband. The number of mobile subscribers passed the 1.3 billion subscriber mark, with penetration surpassing 100%. China Mobile continues to dominate the mobile industry with 63% market share.
Mobile subscriber growth is expected to be very slow due to a saturated and mature market. Operators will continue to focus on increasing ARPU in light of diminishing opportunities to acquire new subscribers and the need for operators to maximise monetization of LTE investments.
Operators are also investing in technologies design to maximise the user experience such as Rich Communication Service (RCS), Voice over LTE (VoLTE) and Near Field Communications (NFC).
China possesses the largest broadband subscriber base in the world, with the majority of users accessing the Internet through mobile devices. Catering to this demand are China’s three telcos: China Telecom, China Unicom and China Mobile. Broadband makes up the majority of fixed Internet connections given dial-up comprises less than 2% of total fixed Internet connections.
Despite high broadband penetration China possesses one of the slowest broadband speeds globally although this should change following network architecture improvements such as the October 2015 completion of a two year project to increase the number of nationwide Internet traffic hubs from three to ten.
Unlike the US market, where cable internet access plays a prominent role in developing the fixed broadband market, DSL was the initial driving force behind fixed broadband growth in China, followed later by EPON fibre and now GPON fibre.
HFC makes up a tiny proportion of total broadband connections as despite the fact that China also possesses the largest cable TV subscriber base in the world, cable TV operators were late in upgrading cable TV networks with the necessary infrastructure, missing a significant slice of the country’s rapidly expanding fixed broadband market.
In mid 2016 the Chinese government unveiled plans to invest additional funds in developing broadband networks. The move will be boost growth of China’s e-commerce giants such as Alibaba, Suning and JD, as these providers shift their focus their strategy to more rural areas. The governments Broadband China Plan.
With the world’s largest online population, China’s digital economy has grown rapidly to cater to the needs of the online masses. Much of the initial growth in China’s digital economy was underpinned by the online demand for information, media and commerce, giving rise to China’s three domestic digital economy giants; Baidu (search), Alibaba (e-commerce) and Tencent (social media). Traditional media players largely struggled to keep pace with the migration of audiences to online media, while China’s telcos missed the opportunity to develop into digital giants as they focus on deploying fixed and mobile broadband networks.
Also evolving within China’s digital economy to meet the needs of China’s online audience are the banking and financial services industry, public administration services, health services and education services.
China’s digital economy will continue to grow as only half of China’s 1.4 billion people are online. This online audience is growing wealthier due to China’s consistent macroeconomic growth and demographic trends such as ongoing urbanisation. As a consequence China’s online audience is increasingly willing to spend online, a trend encouraged by the government as it seeks to balance the economy away from an overreliance on building infrastructure and exporting goods towards domestic consumption.
The fate of China’s traditional media players is largely secure given that they are government owned and hence seen as an integral part of the government’s desire to control the media. The competition for audience share and hence revenue between privately and state-owned operators reflects the same competitive challenges faced by state-owned operators in other industries in China’s evolving economy.


【レポートの目次】

1. Key statistics
2. Telecommunications market
2.1 Historical overview
2.1.1 Background of China’s telecom market – 1980s and 1990s
2.1.2 Background of China’s telecom market – 2000-2007
2.1.3 China’s telecom market restructure in 2008
2.1.4 Overview of China’s telecom market – 2008-2012
2.1.5 Trade dispute – 2013/2014
3. Regulatory environment
3.1 Historic overview
3.2 Regulatory authority
3.2.1 Ministry of Industry and Information Technology (MIIT)
3.2.2 China Internet Network Information Centre
3.3 Government policies
3.3.1 Private investment in state-controlled industries
3.3.2 Broadband China
3.3.3 Three-network Convergence Policy
3.3.4 Internet Plus
3.3.5 IOT / M2M
3.4 Telecommunications Regulations
3.5 Licensing
3.6 Interconnect
3.6.1 Local calls and domestic long distance calls
3.6.2 International long distance calls
3.6.3 Internet backbone networks
3.6.4 SMS
3.6.5 MMS
3.7 Tariff Setting
3.8 Universal Service Obligation
4. Competition issues
4.1 New Telecommunications Licenses
5. Fixed network market
5.1 Introduction
5.2 China Telecom
5.2.1 Company overview
5.2.2 China Telecom: Financial statistics
5.2.3 China Telecom: Operations statistics
5.3 China Unicom
5.3.1 Company overview
5.3.2 China Unicom: Financial statistics
5.3.3 China Unicom: Operations statistics
5.4 China Tower
5.5 CITIC Networks
6. Telecommunications infrastructure
6.1 Overview of the national telecom network
6.2 New developments
6.3 International infrastructure (satellite, submarine)
6.3.1 Terrestrial and submarine cable infrastructure
6.3.2 Satellite infrastructure
6.3.3 International Internet bandwidth
6.4 Specific IT developments (data centres, cloud computing)
6.4.1 Cloud Computing
6.5 Smart infrastructure
6.5.1 Smart grids
6.5.2 Smart cities
6.5.3 Connected homes
6.5.4 Connected car
7. Broadband market
7.1 Introduction and statistical overview
7.1.1 Market analysis
7.1.2 Broadband statistics
7.1.3 Forecast broadband subscribers – 2016 – 2021
7.2 Regional Broadband Network Plans
7.3 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
7.3.1 Introduction
7.3.2 Recent Developments
7.3.3 China Telecom
7.3.4 China Unicom
7.4 Hybrid Fibre Coax (HFC) networks
7.5 Digital Subscriber Line (DSL) networks
7.5.1 Fixed wireless
8. Digital media
8.1 Introduction
8.2 Regulation
8.3 Key digital media players
8.3.1 Baidu
8.3.2 Tencent
8.3.3 SINA
8.3.4 Weibo
8.3.5 Sohu
8.4 Advertising
8.5 Television broadcasting
8.6 Internet Protocol TV (IPTV)
8.6.1 Alibaba
8.6.2 Baidu
8.6.3 Tencent
8.6.4 Xiaomi
8.6.5 China Telecom
8.6.6 China Unicom
8.7 Hybrid fibre coax cable (HFC)
8.7.1 Overview
8.7.2 Consolidation
8.7.3 CATV market regulations
8.7.4 Major operators
8.7.5 Statistics
8.7.6 Digital Cable TV
8.7.7 Next Generation Broadcasting network
8.8 Satellite TV
8.9 Video streaming
8.9.1 Major players
8.10 Social media
8.10.1 Meilishuo
8.10.2 Mogujie
8.10.3 RenRen
8.11 Music
8.12 On line gaming and gambling
8.12.1 Major players
9. Digital economy
9.1 Introduction
9.2 IoT / Smart Cities
9.2.1 China Unicom
9.3 Online activities
9.3.1 e-Commerce
9.3.2 e-Banking
9.3.3 e-payments
9.3.4 e-Government
9.3.5 e-Health
9.3.6 e-Education
10. Mobile communications
10.1 Market analysis
10.2 Mobile statistics
10.2.1 General statistics
10.2.2 Mobile broadband statistics
10.2.3 Forecasts
10.3 Regulatory issues
10.3.1 Licensing
10.3.2 Mobile Number Portability (MNP)
10.3.3 VAT Introduction
10.4 Mobile infrastructure
10.4.1 Digital networks
10.4.2 Other infrastructure developments
10.4.3 IoT and M2M networks
10.5 Major mobile operators
10.5.1 Operators
10.5.2 China Mobile Ltd (CML)
10.5.3 China Telecom
10.5.4 China Unicom
10.5.5 MVNOs
10.6 Mobile content and applications
10.6.1 Mobile internet
10.6.2 Rich Communication Services (RCS)
10.6.3 Mobile gaming
10.6.4 m-commerce
10.6.5 m-banking (payments/loans)
10.6.6 Mobile Advertising
10.6.7 m-TV
10.6.8 Apps
Table 1 – Country statistics – 2015
Table 2 – Telecom revenue and investment statistics – 2015
Table 3 – Telephone network statistics – 2015
Table 4 – Internet user statistics – 2015
Table 5 – Fixed Broadband statistics – 2015
Table 6 – Mobile statistics – 2015
Table 7 – National telecommunications authorities
Table 8 – Telecom industry revenue and fixed asset investment – 2006 – 2013
Table 9 – China Telecom financial data – 2001 – 2015
Table 10 – China Telecom revenue breakdown – 2009 – 2015
Table 11 – China Telecom fixed-line, fixed broadband subscribers and ARPU – 2004 – 2016
Table 12 – China Unicom financial data – 2001 – 2015
Table 13 – China Unicom – Fixed line Local access subscribers – 2008 – 2015
Table 14 – Fixed-line and mobile subscriptions and penetration rate – 1998 – 2014
Table 15 – Historical – Fixed-line local telephone calls – 2006 – 2013
Table 16 – Historical – Fixed-line traditional long-distance telephone calls – 2006 – 2013
Table 17 – China total international outlet bandwidth: 2006 – 2014
Table 18 – International outlet bandwidth for key networks – 2004 – 2014
Table 19 – Internet users and annual change – 1996 – 2016
Table 20 – Average time online per week – 2010 – 2014
Table 21 – Urban and Rural Internet users – 2013 – 2015
Table 22 – Gender structure of Internet users – 2011 – 2015
Table 23 – Comparison in age structure of China internet users – 2008 – 2015
Table 24 – Fixed broadband subscribers, annual change and penetration – 2000 – 2016
Table 25 – Internet access by Internet access device type – 2013 – 2015
Table 26 – Internet access locations for computers – 2013 – 2015
Table 27 – China Telecom fixed broadband subscribers and annual change – 2003 – 2015
Table 28 – China Unicom – Fixed line Broadband subscribers – 2008 – 2015
Table 29 – China Unicom – Number of Fixed Broadband Access Ports – 2010 – 2015
Table 30 – China Unicom – International Internet and cable capacity – 2010 – 2014
Table 31 – Forecast broadband subscribers and penetration rates – 2016; 2018; 2021
Table 32 – China Telecom – FttX homes passed and Subscribers – 2013 – 2015
Table 33 – DSL internet subscribers – 2000 – 2014
Table 34 – Baidu financial data – 2012 – 2015
Table 35 – Tencent financial data – 2012 – 2015
Table 36 – Tencent capital expenditure – 2013 – 2015
Table 37 – Tencent – Monthly Active Users of various products – 2013 – 2015
Table 38 – Tencent – Mobile Monthly Active Users for QQ and Qzone– 2014 – 2015
Table 39 – SINA financial data – 2012 – 2015
Table 40 – SINA revenue breakdown – 2012 – 2015
Table 41 – Weibo financial data – 2012 – 2015
Table 42 – Weibo operational data – 2012 – 2015
Table 43 – Sohu financial data – 2010 – 2015
Table 44 – China online advertising revenue – 2012 – 2018
Table 45 – China Telecom ITV revenue – 2012 – 2015
Table 46 – Cable TV subscriptions and annual growth – 1996 – 2016
Table 47 – Digital cable TV subscribers and penetration rate – 2002 – 2016
Table 48 – Online video users and utilisation rate – 2009 – 2015
Table 49 – Brand Penetration rates of video sites – 2014
Table 50 – RenRen financial data – 2010 – 2015
Table 51 – RenRen operational data – 2012 – 2014
Table 52 – Online music users and utilisation rate – 2009 – 2014
Table 53 – Online gaming users and utilisation rate – 2009 – 2014
Table 54 – Time spent playing online games daily – 2014
Table 55 – Payment for PC online games – 2014
Table 56 – Utilisation rate and number of users of different network applications – 2012 – 2015
Table 57 – Market share of online search engines – 2005 – 2010; 2012; 2014
Table 58 – Online shopping users and utilisation rate – 2009 – 2015
Table 59 – Alibaba financial data – 2011 – 2015
Table 60 – Alibaba revenue breakdown – 2011 – 2015
Table 61 – Alibaba GMV: Taobao, Tmall, Total, Mobile – 2013 – 2015
Table 62 – Alibaba Annual active buyers and Mobile MAU – 2014 – 2015
Table 63 – JD.com financial data – 2012 – 2015
Table 64 – JD.com – Gross Merchandise Volume (GMV) – 2011 – 2015
Table 65 – JD.com – Active customer accounts – 2012 – 2015
Table 66 – JD.com – Fulfilled orders – 2012 – 2015
Table 67 – Brand penetration of online payment platforms – 2015
Table 68 – Historical – Mobile subscribers and annual change – 1995 – 2002
Table 69 –– Mobile subscribers by provider and Annual Change – 2002 – 2016
Table 70 – Online Instant messaging users and utilisation rate – 2009 – 2015
Table 71 – China Mobile 3G and LTE subscribers – 2009 – 2015
Table 72 – China Mobile – mobile data traffic – 2010 – 2015
Table 73 – China Telecom – Monthly Average data Traffic per handset – 2011 – 2015
Table 74 – China Telecom – Total Handset data traffic – 2012 – 2015
Table 75 – China Unicom – Total Handset data traffic – 2010 – 2015
Table 76 – Forecast mobile subscribers and penetration rates – 2016; 2018; 2021
Table 77 – China Mobile revenue, capex, EBITDA margin, net profit – 2000 – 2015
Table 78 – CAPEX breakdown – 2015 – 2016
Table 79 – China Mobile ARPU – 1997 – 2016
Table 80 – China Mobile subscribers, annual change, and market share – 1997 – 2016

Table 81 – China Mobile - 3G and 4G subscribers – 2016
Table 82 – China Telecom mobile and 3G/4G subscribers and ARPU – 2002 - 2016
Table 83 – China Unicom 2G and 3G/4G subscribers – 2002 – 2015
Table 84 – China Unicom 2G/3G and 4G subscribers – 2014 - 2016
Table 85 – China Unicom 2G and 3G/4G ARPU– 2008 - 2015
Table 86 – China Unicom – Number of GSM and 3G/4G base stations – 2010 - 2014
Table 87 – Utilisation rate and number of users for mobile applications – 2013 - 2014
Table 88 – Mobile internet subscribers and annual change – 2006 - 2015
Table 89 – Mobile online gaming users and utilisation rate – 2010 – 2015
Table 90 – Apple net sales for Greater China – 2012 - 2015
Chart 1 – Historical - Fixed-line traditional long-distance telephone calls – 2008 - 2013
Chart 2 – China total international outlet bandwidth – 2006 - 2014
Chart 3 – Number of Internet users and annual change in China – 2000 - 2016
Chart 4 – China broadband subscribers and household penetration – 2003 - 2016
Chart 5 –Cable TV subscribers and digital TV penetration – 2007 - 2016
Chart 6 – Online video viewing by duration and device – 2015
Chart 7 – Users penetration of major video portals – 2014
Chart 8 – China Mobile market subscribers and Annual Change – 2002 - 2016
Chart 9 – Mobile market share per operator – 2008 - 2015
Exhibit 1 – Restructuring of China’s telecommunications industry
Exhibit 2 – China Telecom Corporation Ltd at a glance – 2015
Exhibit 3 – China Unicom Ltd at a glance – June2015
Exhibit 4 – Regional/international fibre optic cable networks: January 2015
Exhibit 5 – Selected Chinese satellite service providers and satellites
Exhibit 6 – China Satcom satellite fleet


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