ギリシャ の通信、モバイル、ブロードバンド及びデジタルメディア市場

◆英語タイトル:Greece - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
◆商品コード:BUDD609029
◆発行会社(調査会社):BuddeComm
◆発行日:2015年11月2日
◆ページ数: 67
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール
◆調査対象地域:ギリシャ
◆産業分野:IT・通信
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【レポートの概要】

This report provides a comprehensive overview of trends and developments in Greece’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:
Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Infrastructure developments;
Major Players, Revenues, Subscribers, ARPU, MoU;
Internet, VoIP, IPTV;
Mobile Voice and Data Markets;
Broadband (FttP, DSL, cable, wireless);
Convergence and Digital Media;
Mobile subscriber and ARPU forecasts;
Broadband market forecasts for selective years to 2020.
Government policies affecting the telecoms industry;
Market liberalisation and industry issues;
Telecoms operators – privatisation, IPOs, acquisitions, new licences;Mobile technologies (GSM; 3G, HSPA, LTE).Researcher:- Henry LancasterCurrent publication date:- November 2015 (13th Edition)


Greek financial crisis leading to major decline in telecom revenueGreece’s telecoms market has suffered from some very tough economic conditions in recent years, leading to lower sector revenue and investment. Operators across the board have seen gross profits tumble year after year, and given the continuing economic turmoil market conditions are expected to remain particularly hard during the next few years. This will likely lead to a degree of musical-chairs among the smaller players, with some unable to compete and so exiting the market, while others may become subject to take-overs.
The dominant market player remains the incumbent telco Cosmote (OTE), which has itself experienced significant challenges despite being supported by the organisational ability and financial clout of its parent Deutsche Telekom.
The telecom regulator, EETT, has shown some success in promoting competition, with local loop unbundling well utilised to deliver competing fixed-line services. The promoting of effective competition has been one of the EC’s conditions for Greece’s financial bailouts over the years.
Greece has a well-developed mobile market characterised by high SIM card penetration. The market is dominated by the three mobile network operators Wind Hellas, Vodafone Greece and Cosmote. Tariffs have fallen in recent years as a result of competition and regulatory mandated reductions in MTRs. The recent auction for renewed licences in the 900MHz and 1800MHz bands provided €380 million for the cash-strapped government as well as additional capabilities for MNOs to expand mobile broadband and develop spectrum assets to launch and expand the reach of services based on LTE-A technologies. These developments will help operators grow revenue at a time when mobile service revenue continues to fall sharply The search for growth has also led Cosmote to pursue merger and acquisition activities in lesser-developed markets within the Balkans region.
Broadband penetration in Greece is developing slowly despite the difficult economic conditions which have prevailed in recent years. These conditions have lowered consumer spend on services, and so reduced the ability of operators to invest in network upgrades. As a result, Greece has some of the highest prices for broadband connectivity in Europe, as also some of the lowest data rates. Nevertheless, the incumbent’s dominance of the DSL platform is waning, with improved competition having followed the telecom regulator’s mandated network access regime. The increasing consumer take up of broadband and a steady if slow deployment of faster ADSL2+ and VDSL infrastructure has in turn encouraged the development of IP services such as broadband TV and streaming video services.
Broadband penetration in Greece is developing slowly despite the difficult economic conditions which have reduced consumer spend on services, and so reduced the ability of operators to invest in network upgrades. As a result, Greece has some of the highest prices for broadband connectivity in Europe, as also some of the slowest data rates. Nevertheless, increasing consumer take up of broadband and a steady if slow deployment of faster ADSL2+ and VDSL infrastructure has in turn encouraged the development of IP services such as broadband TV and streaming video services.
Key developments:

Greece secures third bailout package worth €86 billion;
Economy remaining in financial turmoil, affecting telecoms revenue and investment;
Government pledges commitment to open source technologies;
Vestitel builds second fibre-optic link between Greece and Bulgaria;
Cosmote launches LTE-A services providing data at up to 375Mb/s;
Vodafone acquires 91.2% of Hellas Online;
OTE rebrands as Cosmote;
Cosmote extends VDSL network to cover 1.3 million premises;
Indebted On Telecoms stops trading;
Economic crisis stalls national FttP project;
Hellas Sat ends satellite broadband service;
Report update includes the regulator’s 2013 market review and 2014 annual report; telcos’ operating and financial data to Q2 2015; recent market developments.Companies mentioned in this report:
Cosmote (OTE), Forthnet, Wind Hellas, On Telecoms, Tellas, Vodafone, Hellas Online.


【レポートの目次】

1. Key statistics
2. Telecommunications market
2.1 Overview of Greece’s economic plight
2.2 Overview of Greece’s telecom market
3. Regulatory environment
3.1 Background
3.1.1 EU regulatory framework
3.1.2 Revised NFR
3.2 Regulatory authority
3.2.1 National Telecommunications and Post Commission (EETT)
3.3 Telecom sector liberalisation in Greece
3.3.1 Privatisation
3.3.2 Interconnection
3.3.3 Access
3.3.4 Number Portability (NP)
3.3.5 Carrier selection and carrier preselection
4. Fixed network operators
4.1 Overview of operators
4.2 Cosmote (Hellenic Telecommunications Organization, OTE)
4.3 Wind Hellas
4.4 Forthnet
4.5 On Telecoms
4.6 Hellas Online (HOL)
4.7 Cyta Hellas
5. Telecommunications infrastructure
5.1 National telecom network
5.1.1 Cosmote
5.1.2 NGN
5.1.3 Alternative operators
5.1.4 Satellite networks
5.1.5 Submarine cables
5.1.6 International networks
6. Broadband market
6.1 Fixed broadband market
6.1.1 Overview
6.1.2 Asymmetric Digital Subscriber Line (ADSL)
6.1.3 Fibre-to-the-Premises (FttP) networks
6.2 Other fixed broadband services
6.2.1 Fixed wireless (Wi-Fi and WiMAX)
7. Digital media
7.1 Overview
7.2 Digital TV
7.2.1 Broadband TV (IPTV)
7.2.2 Satellite-based digital pay TV developments
7.2.3 Digital Terrestrial TV (DTTV)
8. Digital economy
8.1 Overview
8.2 E-government
8.3 Infrastructure
9. Mobile communications
9.1 Market analysis
9.2 Mobile statistics
9.2.1 General statistics
9.2.2 Mobile data
9.2.3 Mobile broadband
9.2.4 Regulatory issues
9.3 Mobile infrastructure
9.3.1 Digital networks
9.3.2 Other infrastructure developments
9.3.3 Major mobile operators
9.3.4 Mobile Virtual Network Operators (MVNOs)
9.3.5 Mobile content and applications
Table 1 – Country statistics – 2015 (e)
Table 2 – Telephone network statistics – 2015 (e)
Table 3 – Internet user statistics – 2015 (e)
Table 4 – Broadband subscriber statistics – 2015 (e)
Table 5 – Mobile statistics – 2015 (e)
Table 6 – National telecommunications authority
Table 7 – Retail revenue from fixed-telephony, internet and content services – 2005 – 2015
Table 8 – Telecom sector investments – 2004 – 2015
Table 9 – Licensed telecom operators by service – 2013
Table 10 – Telecom revenue by operators (regulator data) – 2004 – 2015
Table 11 – Licensed telcos’ financial performance (regulator data) – 2000 – 2015
Table 12 – Altnet interconnection traffic – 2005 – 2013
Table 13 –LLU and shared access lines – 2008 – 2014
Table 14 – Cosmote LLU lines – 2006 – 2015
Table 15 – Annual fixed number portings – 2004 – 2014
Table 16 – CPS lines – 2004 – 2013
Table 17 – WLR lines – 2009 – 2013
Table 18 – OTE share of fixed-line call traffic – 2005 – 2014
Table 19 – Fixed-line traffic – 2004 – 2015
Table 20 – OTE Group financial data – 2006 – 2015
Table 21 – Cosmote subscriber data – 2009 – 2015
Table 22 – Cosmote company financial data by sector– 2013 – 2015
Table 23 – Wind Hellas financial data – 2009 – 2010
Table 24 – Forthnet Group financial data – 2007 – 2015
Table 25 – Forthnet Company financial data – 2009 – 2015
Table 26 – HOL financial data – 2012 – 2014
Table 27 – Fixed lines in service – 2000 – 2015
Table 28 – Fixed-line teledensity – 2000 – 2015
Table 29 – OTE PSTN lines in service – 2005 – 2015
Table 30 – Cosmote market share of fixed-lines in service – 2005 – 2015
Table 31 – Historic – Internet users and penetration – 1999 – 2004
Table 32 – Internet users and penetration – 2005 – 2015
Table 33 – Market share of broadband lines by speed – 2012 – 2013
Table 34 – Average broadband line data rate – 2008 – 2013
Table 35 – Internet subscribers (dial-up, broadband) – 2002 – 2015
Table 36 – Market share of broadband subscribers by platform/provider – 2009 – 2013
Table 37 – DSL lines by platform/provider – 2012 – 2013
Table 38 – Historic – Dial-up internet subscribers – 1998 – 2004
Table 39 – Fixed broadband subscribers and penetration – 2003 – 2015
Table 40 – Forecast fixed broadband subscribers and penetration –2015; 2017, 2020
Table 41 – Cosmote retail ADSL subscribers – 2007 – 2015
Table 42 – Forthnet broadband and LLU subscribers – 2007 – 2015
Table 43 – Vodafone retail ADSL subscribers – 2012 – 2015
Table 44 – Cosmote IPTV subscribers – 2009- 2015
Table 45 – Forthnet pay-TV subscribers – 2013- 2015
Table 46 – Historic – Netmed Hellas pay-TV subscribers – 2009- 2013
Table 47 – Historic – Netmed Hellas pay-TV financial data – 2009- 2013
Table 48 – Uptake of e-government services by businesses – 2004 – 2012
Table 49 – Uptake of e-government services by individuals – 2004 – 2012
Table 50 – Historic – Mobile subscribers (SIM) and penetration – 1996 – 2004
Table 51 – Mobile subscribers (SIM) and penetration – 2005 – 2015
Table 52 – Active mobile subscribers (SIM) – 2003 – 2013
Table 53 – Mobile and fixed-line traffic – 2004 – 2014
Table 54 – Mobile ARPU and annual change – 2004 – 2015
Table 55 – Mobile market share of subscribers by operator – 2005 – 2014
Table 56 – Mobile service revenue and annual change – 2003 – 2014
Table 57 – Mobile revenue by segment – 2009 – 2014
Table 58 – Mobile service EBITDA and annual change – 2003 – 2014
Table 59 – Mobile service capex – 2001 – 2014
Table 60 – Ratio of prepaid to postpaid subscribers – 2000 – 2013
Table 61 – Cosmote prepaid subscribers – 2005 – 2015
Table 62 – Vodafone proportion of prepaid subscribers – 2005 – 2014
Table 63 – Total SMS messages sent – 2006 – 2015
Table 64 – Total MMS messages sent – 2009 – 2015
Table 65 – Mobile broadband subscribers – 2004 – 2014
Table 66 – Annual mobile number portings – 2004 – 2014
Table 67 – Spectrum auction results – 2014
Table 68 – Spectrum auction results overview – 2001 – 2014
Table 69 – Mobile data traffic and annual change– 2008 – 2015
Table 70 – Wind Hellas ARPU (historic) – 2009 – 2010
Table 71 – Wind Hellas subscribers (historic) – 2009 – 2010
Table 72 – Vodafone subscribers – 2008 – 2015
Table 73 – Vodafone ARPU – 2008 – 2015
Table 74 – Vodafone financial data – 2008 – 2015
Table 75 – Total SMS messages sent – 2014 – 2015
Table 76 – Cosmote mobile financial data – 2007 – 2015
Table 77 – Cosmote annualised ARPU – 2006 – 2015
Table 78 – Cosmote subscribers – 2006 – 2015
Chart 1 – Licensed telcos’ financial performance (regulator data) – 2000 – 2015
Chart 2 – Forthnet Group financial data – 2007 – 2015
Chart 3 – Internet subscribers (dial-up, broadband) – 2002 – 2015
Chart 4 – Fixed broadband subscribers and penetration – 2003 – 2015
Chart 5 – Forthnet broadband and LLU subscribers – 2007 – 2015
Chart 6 – Mobile subscribers (SIM) and penetration – 2005 – 2015
Chart 7 – Wind Hellas ARPU (historic) – 2009 – 2010
Chart 8 – Vodafone ARPU – 2008 – 2015
Chart 9 – Cosmote mobile financial data – 2007 – 2015
Exhibit 1 – The EU regulatory framework for communications
Exhibit 2 – Overview of spectrum auction results
Exhibit 3 – 2G auction results – 2001
Exhibit 4 – 900MHz and 1800MHz auction spectrum – 2011
Exhibit 5 – 900MHz and 1800MHz auction results – 2011
Exhibit 6 – 3G auction results in Greece – 2001



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