ソーシャルメディア分析の世界市場:顧客セグメンテーション、ターゲッティング、マルチチャンネル・キャンペーン管理、競合企業ベンチマーキング、顧客行動分析、マーケティング測定

◆英語タイトル:Social Media Analytics Market by Type, Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Measurement), Vertical, Region - Global Forecast to 2020
◆商品コード:MAM-TC-2648
◆発行会社(調査会社):MarketsandMarkets
◆発行日:2016年2月9日
◆ページ数:156
◆レポート言語:英語
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【レポートの概要】

The social media analytics market size is expected to grow from USD 1.60 Billion in 2015 to USD 5.40 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 27.6% during the forecast period. Major growth drivers of the market include the growing number of users on social media platforms, greater focus on market and competitive intelligence, and increasing spending on analytics. There are a lot of new opportunities are expected to shape the future of the market such as increasing cloud adoption trends and high adoption rate in SMEs.

Among applications, customer behavioral analysis is expected to have the largest market share in 2015 while marketing measurement is expected to grow at the highest CAGR from 2015 to 2020. Financial firms are delving deeper into social media analytics to realize faster time to value and to improve operational performance and decision outcomes.

The global market has been segmented on the basis of regions into North America, Asia-Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America, to provide a region-specific analysis in the report. The North American region is expected to continue being the largest revenue generating region for social media analytics vendors for the next five years, followed by Europe. This is mainly because in the developed economies of the U.S. and Canada, there is a high focus on innovations obtained from research and development and technology. The APAC region is expected to be fastest-growing region in the social media analytics market. The growth in this region is primarily driven by the growing awareness about social media and mobile technologies among the enterprises. Many APAC countries such as China, India, Japan, Singapore, and Korea are investing heavily in cost-effective analytics solutions and services.

The social media analytics market faces challenges such as lack of transition from legacy architecture and lack of skilled expertise. Factors such as complex analytical workflow are expected to limit the market growth. Organizations need to define different business rules for managing different data formats coming from various social media platforms and blogs. For example, some of the data might be in the form of text, while others may be in the form of images and videos. To be able to generate valuable insights from the business data coming from various social medial platforms, social media analytics solutions need to be more flexible in nature to become accustomed to all this potential inconsistency.

Major vendors that offer social media analytics solutions and services globally are IBM Corporation (U.S.), SAS Institute (U.S.), Oracle Corporation (U.S.), Salesforce (U.S.), and Adobe Systems (U.S.). These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, partnerships and collaborations, and mergers and acquisitions to expand their offerings in the social media analytics market.

【レポートの目次】

1 Introduction (Page No. – 15)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology (Page No. – 18)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary (Page No. – 26)

4 Premium Insights (Page No. – 30)
4.1 Attractive Market Opportunities in the Social Media Analytics Market
4.2 Market Share Across Various Regions
4.3 Market By Vertical and Region
4.4 Life Cycle Analysis, By Region, 2015

5 Social Media Analytics Market Overview (Page No. – 32)
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Type
5.2.2 By Service
5.2.3 By Application
5.2.4 By Deployment Model
5.2.5 By Organization Size
5.2.6 By Vertical
5.2.7 By Region
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Growing Number of Users On Social Media Platforms
5.3.1.2 Increased Focus On Market and Competitive Intelligence
5.3.1.3 Increased Spending Over Analytics
5.3.2 Restraints
5.3.2.1 Complex Analytical Workflow
5.3.3 Opportunities
5.3.3.1 Increasing Cloud Adoption Trends
5.3.3.2 High Adoption Rate in SMES
5.3.4 Challenges
5.3.4.1 Lack of Transformation From Legacy Architecture
5.3.4.2 Lack of Skilled Expertise

6 Social Media Analytics Market: Industry Trends (Page No. – 41)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Threat of New Entrants
6.3.2 Threat From Substitutes
6.3.3 Bargaining Power of Suppliers
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Competitive Rivalry
6.4 Strategic Benchmarking
6.4.1 Strategic Benchmarking: Product Development, and Enhancement
6.4.2 Strategic Benchmarking: Mergers, Acquisitions, and Strategic Agreements

7 Market Analysis, By Type (Page No. – 47)
7.1 Introduction
7.2 Solution
7.3 Service
7.3.1 Support and Maintenance
7.3.2 Consulting Service
7.3.3 Training and Education

8 Market Analysis, By Application (Page No. – 53)
8.1 Introduction
8.2 Customer Segmentation and Targeting
8.3 Multichannel Campaign Management
8.4 Competitor Benchmarking
8.5 Customer Behavioral Analysis
8.6 Marketing Measurement
8.7 Other Applications

9 Social Media Analytics Market Analysis, By Deployment Model (Page No. – 60)
9.1 Introduction
9.2 On-Premise
9.3 On-Demand/Cloud

10 Market Analysis, By Organization Size (Page No. – 64)
10.1 Introduction
10.2 Small and Medium Enterprises (SMES)
10.3 Large Enterprises

11 Social Media Analytics Market Analysis, By Vertical (Page No. – 68)
11.1 Introduction
11.2 Banking, Financial Services and Insurance (BFSI)
11.3 Telecommunications and It
11.4 Retail
11.5 Healthcare and Life Sciences
11.6 Government
11.7 Heavy Engineering
11.8 Media and Entertainment
11.9 Utilities
11.10 Transportation and Logistics
11.11 Travel and Hospitality
11.12 Others

12 Geographic Analysis (Page No. – 86)
12.1 Introduction
12.2 North America
12.3 Europe
12.4 Asia-Pacific (APAC)
12.5 Middle East & Africa
12.6 Latin America

13 Competitive Landscape (Page No. – 105)
13.1 Overview
13.2 Competitive Situation and Trends
13.2.1 New Product Launches and Enhancements
13.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
13.2.3 Mergers and Acquisitions
13.2.4 Integration and Expansion

14 Company Profiles (Page No. – 114)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.1 Introduction
14.2 Oracle Corporation
14.3 IBM Corporation
14.4 Salesforce.Com Inc.
14.5 Adobe Systems, Inc.
14.6 SAS Institute
14.7 Crimson Hexagon
14.8 SAP SE
14.9 Tableau Software
14.10 Gooddata
14.11 Netbase Solutions, Inc.
14.12 Hootsuite Media, Inc.

*Details On Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Key Innovators (Page No. – 145)
15.1 Sysomos, Inc.
15.2 Tracx
15.3 Attensity
15.4 Brandwatch

16 Appendix (Page No. – 147)
16.1 Discussion Guide
16.2 Introducing RT: Real-Time Market Intelligence
16.3 Available Customization
16.4 Related Reports

List of Tables (89 Tables)

Table 1 Social Media Analytics Market Size and Growth, 2013-2020, (USD Million, Y-O-Y %)
Table 2 Market Size, By Type, 2013–2020 (USD Million)
Table 3 Solution: Market Size, By Region, 2013–2020 (USD Million)
Table 4 Service: Market Size, 2013–2020 (USD Million)
Table 5 Support and Maintenance: Market Size, By Region, 2013–2020 (USD Million)
Table 6 Consulting Service: Market Size, By Region, 2013–2020 (USD Million)
Table 7 Training and Education: Market Size, By Region, 2013–2020 (USD Million)
Table 8 Social Media Analytics Market Size, By Application, 2013–2020 (USD Million)
Table 9 Customer Segmentation and Targeting: Market Size, By Region, 2013–2020 (USD Million)
Table 10 Multichannel Campaign Management: Market Size, By Region, 2013–2020 (USD Million)
Table 11 Competitor Benchmarking: Market Size, By Region, 2013–2020 (USD Million)
Table 12 Customer Behavioral Analysis: Market Size, By Region, 2013–2020 (USD Million)
Table 13 Marketing Measurement: Market Size, By Region, 2013–2020 (USD Million)
Table 14 Other Applications: Market Size, By Region, 2013–2020 (USD Million)
Table 15 Social Media Analytics Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 16 On-Premise: Market Size, By Region, 2013–2020 (USD Million)
Table 17 On-Demand: Market Size, By Region, 2013–2020 (USD Million)
Table 18 Market Size, By Organization Size, 2013–2020 (USD Million)
Table 19 SMES: Market Size, By Region, 2013–2020 (USD Million)
Table 20 Large Enterprises: Market Size, By Region, 2013–2020 (USD Million)
Table 21 Social Media Analytics Market Size, By Vertical, 2013–2020 (USD Million)
Table 22 Banking Financial Services and Insurance: Market Size, By Type, 2013–2020 (USD Million)
Table 23 Banking Financial Services and Insurance: Market Size, By Service, 2013–2020 (USD Million)
Table 24 Banking Financial Services and Insurance: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 25 Telecommunications and It: Market Size, By Type, 2013–2020 (USD Million)
Table 26 Telecommunications and It: Market Size, By Service, 2013–2020 (USD Million)
Table 27 Telecommunications and It: Market Size, By Deployemnt Model, 2013–2020 (USD Million)
Table 28 Retail: Market Size, By Region, 2013–2020 (USD Million)
Table 29 Retail: Market Size, By Service, 2013–2020 (USD Million)
Table 30 Retail: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 31 Healthcare and Life Sciences: Market Size, By Type, 2013-2020 (USD Million)
Table 32 Healthcare and Life Sciences: Market Size, By Service, 2013–2020 (USD Million)
Table 33 Healthcare and Life Sciences: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 34 Government: Market Size, By Type, 2013–2020 (USD Million)
Table 35 Government: Market Size, By Service, 2013–2020 (USD Million)
Table 36 Government: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 37 Heavy Engineering: Market Size, By Type, 2013–2020 (USD Million)
Table 38 Heavy Engineering: Market Size, By Service, 2013–2020 (USD Million)
Table 39 Heavy Engineering: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 40 Media and Entertainment: Market Size, By Type, 2013–2020 (USD Million)
Table 41 Media and Entertainment: Market Size, By Service, 2013–2020 (USD Million)
Table 42 Media and Entertainment: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 43 Utilities: Social Media Analytics Market Size, By Type, 2013–2020 (USD Million)
Table 44 Utilities: Market Size, By Service, 2013–2020 (USD Million)
Table 45 Utilities: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 46 Transportation and Logistics: Market Size, By Type, 2013–2020 (USD Million)
Table 47 Transportation and Logistics: Market Size, By Service, 2013–2020 (USD Million)
Table 48 Transportation and Logistics: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 49 Travel and Hospitality: Market Size, By Btype, 2013–2020 (USD Million)
Table 50 Travel and Hospitality: Market Size, By Service, 2013–2020 (USD Million)
Table 51 Travel and Hospitality: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 52 Others: Market Size, By Type, 2013–2020 (USD Million)
Table 53 Others: Market Size, By Service, 2013–2020 (USD Million)
Table 54 Others: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 55 Global Social Media Analytics Market Size, 2013-2020 (USD Million)
Table 56 North America: Market Size, By Type, 2013-2015 (USD Million)
Table 57 North America: Market Size, By Service, 2013-2020 (USD Million)
Table 58 North America: Market Size, By Application, 2013-2020 (USD Million)
Table 59 North America: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 60 North America: Market Size, By Organization Size, 2013-2020 (USD Million)
Table 61 North America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 62 Europe: Market Size, By Type, 2013-2020 (USD Million)
Table 63 Europe: Market Size, By Service, 2013-2020 (USD Million)
Table 64 Europe: Market Size, By Application, 2013-2020 (USD Million)
Table 65 Europe: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 66 Europe: Market Size, By Organization Size, 2013-2020 (USD Million)
Table 67 Europe: Market Size, By Vertical, 2013–2020 (USD Million)
Table 68 Asia-Pacific: Social Media Analytics Market Size, By Type, 2013-2020 (USD Million)
Table 69 Asia-Pacific: Market Size, By Service, 2013-2020 (USD Million)
Table 70 Asia-Pacific: Market Size, By Application, 2013-2020 (USD Million)
Table 71 Asia-Pacific: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 72 Asia-Pacific: Market Size, By Organization Size, 2013-2020 (USD Million)
Table 73 Asia-Pacific: Market Size, By Vertical, 2013–2020 (USD Million)
Table 74 Middle East & Africa: Market Size, By Type, 2013-2020 (USD Million)
Table 75 Middle East & Africa: Market Size, By Service, 2013-2020 (USD Million)
Table 76 Middle East & Africa: Market Size, By Application, 2013-2020 (USD Million)
Table 77 Middle East & Africa: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 78 Middle East & Africa: Market Size, Organization Size, 2013-2020 (USD Million)
Table 79 Middle East & Africa: Market Size, By Vertical 2013-2020 (USD Million)
Table 80 Latin America: Social Media Analytics Market Size, By Type, 2013-2020 (USD Million)
Table 81 Latin America: Market Size, By Service, 2013-2020 (USD Million)
Table 82 Latin America: Market Size, By Application, 2013-2020 (USD Million)
Table 83 Latin America: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 84 Latin America: Market Size, By Organization Size, 2013-2020 (USD Million)
Table 85 Latin America: Market Size, By Vertical, 2013-2020 (USD Million)
Table 86 New Product Launches and Enhancements, 2013-2015
Table 87 Agreements, Partnerships, Collaborations, and Joint Ventures, 2013-2015
Table 88 Mergers and Acquisitions, 2013–2015
Table 89 Integration and Business Expansion

List of Figures (51 Figures)

Figure 1 Social Media Analytics Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Social Media Analytics Market is Poised to Witness Growth in the Global Market for the Period 2015-2020
Figure 7 Consulting Services has the Highest Market Size and the Trend is Expected to Continue Throughout the Forecast Period
Figure 8 Marketing Measurement is Expected to Have the Highest CAGR From 2015 to 2020
Figure 9 On-Premise Deployment has the Highest Market Share in the Year 2015
Figure 10 Adoption of Social Media Analytics is Expected to Increase at the Highest CAGR in SMES During the Forecast Period
Figure 11 Lucrative Market Prospects in the Social Media Analytics Market
Figure 12 North America Accounts for the Largest Market Share in the Market in 2015
Figure 13 Retail By Vertical and North America By Region are Expected to Dominate the Market
Figure 14 Asia-Pacific to Witness Exponential Growth During 2015-2020
Figure 15 Social Media Analytics Market: By Type
Figure 16 Market: By Application
Figure 17 Market: By Deployment Model
Figure 18 Market: By Organization Size
Figure 19 Market: By Vertical
Figure 20 Market: By Region
Figure 21 Growing Number of Social Media Users is the Major Driving Factor
Figure 22 Value Chain Analysis
Figure 23 Porter’s Five Forces Analysis
Figure 24 Strategic Benchmarking: Product Development and Enhancements
Figure 25 Strategic Benchmarking: Mergers, Acquisitions, and Strategic Agreements
Figure 26 Services are Expected to Have the Highest CAGR During the Forecast Period
Figure 27 Marketing Measurement is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 Cloud Deployment Model is Expected to Go at A Higher CAGR During the Forecast Period
Figure 29 SMES are Expected to Have Higher CAGR During the Forecast Period
Figure 30 Healthcare and Life Sciences Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 31 Geographic Snapshot: the Market in Asia-Pacific is Estimated to Grow at the Highest CAGR in the Social Media Analytics Market
Figure 32 North America is Projected to Have the Largest Market Size in the Social Media Analytics Market
Figure 33 North America Market Snapshot: Large Enterprises are Expected to Have the Largest Market Size in 2015
Figure 34 Asia-Pacific Market Snapshot: Asia-Pacific is Expected to Be the Fastest-Growing Regions in 2015
Figure 35 Companies Adopted New Product Launches and Partnerships and Agreements as the Key Growth Strategies of the Last Three Years
Figure 36 Social Media Analytics Market Evaluation Framework
Figure 37 Battle for Market Share: New Product Launch and Enhancement Was the Key Strategy in the Growth of the Market
Figure 38 Geographic Revenue Mix of the Top 5 Market Players
Figure 39 Oracle Corporation: Company Snapshot
Figure 40 Oracle Corporation: SWOT Analysis
Figure 41 IBM Corporation: Company Snapshot
Figure 42 IBM Corporation: SWOT Analysis
Figure 43 Salesforce.Com Inc.: Company Snapshot
Figure 44 Salesforce.Com Inc.: SWOT Analysis
Figure 45 Adobe Systems, Inc.: Company Snapshot
Figure 46 Adobe Systems, Inc.: SWOT Analysis
Figure 47 SAS Institute: Company Snapshot
Figure 48 SAS Institute: SWOT Analysis
Figure 49 Crimson Hexagon: SWOT Analysis
Figure 50 SAP SE: Company Snapshot
Figure 51 Tableau Software: Company Snapshot

【レポートのキーワード】

ソーシャルメディア分析、ソーシャルメディア分析解析、顧客セグメンテーション、顧客ターゲッティング、マルチチャンネル・キャンペーン管理、競合企業ベンチマーキング、顧客行動分析、マーケティング効果測定、顧客管理、ソリューション、SNS

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