中国の家電市場:スマートフォン、パソコン、タブレット、ゲーム機、カメラ、テレビ

◆英語タイトル:Consumer Electronics Market in China 2015-2019
◆商品コード:IRTNTR7561
◆発行会社(調査会社):Technavio
◆発行日:2015年12月30日
◆ページ数:154
◆レポート言語:英語
◆レポート形式:pdf
◆納品方法:Eメール
◆調査対象地域:中国
◆産業分野:電子
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当調査レポートでは、中国の家電市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、中国の家電市場規模及び予測、製品別分析、市場の成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析などの情報をお届けいたします。
【レポートの概要】

Consumer electronics include all electronic devices that are intended for daily use and includes devices like smartphones, tablets, PCs, gaming consoles, TVs and cameras. Technavios market research analyst has estimated factors like the augmented sale of smartphones and gaming consoles in this region to bolster market growth during the forecast period, resulting in its healthy CAGR of around 10% by 2019.

Upliftment of the ban on gaming consoles is the key driver for the growth of this market. Upliftment of the ban in 2014 has allowed foreign enterprises to manufacture consoles in Shanghai’s free economic zone. Since China has the worlds third largest video games market, companies like Sony and Microsoft are adopting aggressive marketing strategies to capture this market during the next four years.

Product-based segmentation of the consumer electronics market in China
• Gaming consoles
• Cameras
• Tablets
• TV
• PC
• Smartphones

In this market research report, analysts have estimated the smartphones segment to account for more than 71% of the total market share by 2019. The government of Chinas recent decision to issue 4G license to major telecom providers like China mobile, China telecom and China Unicom is expected to foster growth in this segment during the forecast period.

This market is highly competitive and fragmented due to the presence of numerous large and small vendors. Competition among these vendors is expected to intensify during the forecast period as recent technological innovations will result in the rapid advancement of the consumer electronics market.

Technavio market research analysts have estimated upcoming trends, such as the augmented popularity of E-commerce portals, to spur market growth during the forecast period. The advent of E-commerce portals is expected to have a positive impact on consumers as it gives them a platform to compare the prices of smartphones or tablets. These portals also aid in comparing the specifications of electronic devices and allow consumers to buy and sell their electronic devices online.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the consumer electronics market in China. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

[Key questions answered in the report include]
What will the market size and the growth rate be in 2019
What are the key factors driving the consumer electronics market in China
What are the key market trends impacting the growth of the consumer electronics market in China
What are the challenges to market growth
Who are the key vendors in the consumer electronics market in China
What are the market opportunities and threats faced by the vendors in the consumer electronics market in China
What are the key outcomes of the five forces analysis of the consumer electronics market in China

【レポートの目次】

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Country overview

PART 06: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis

PART 07: Market segmentation by product
• Consumer electronics market in China by product 2015-2019
• Consumer electronics market in China by smartphones
• Consumer electronics market in China by PCs
• Consumer electronics market in China by tablets
• Consumer electronics market in China by gaming consoles
• Consumer electronics market in China by cameras
• Consumer electronics market in China by TVs

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape
• Competitive scenario

PART 14: Recommendation and insight

PART 15: Key vendor analysis
• Acer
• Apple
• ASUS
• Canon
• Dell
• Hisense
• HP
• Huawei
• Lenovo
• Microsoft
• Nikon
• Panasonic
• Samsung Electronics
• Sharp
• Skyworth Digital Technology
• Sony
• Xiaomi

PART 16: Appendix
• Currency correlation matrix
• List of abbreviations

PART 17: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: Key facts about China 2014
Exhibit 03: Key Chinese cities 2014
Exhibit 04: Consumer electronics market in China segmentation by product
Exhibit 05: Consumer electronics market in China 2014-2019 ($ billions)
Exhibit 06: Five forces analysis
Exhibit 07: Consumer electronics market in China 2014-2019 segmentation by product
Exhibit 08: Consumer electronics market in China 2014-2019 by smartphones ($ billions)
Exhibit 09: Consumer electronics market in China 2014-2019 by smartphones (millions of units)
Exhibit 10: Consumer electronics market in China 2014-2019 by PCs ($ billions)
Exhibit 11: Consumer electronics market in China 2014-2019 by tablets ($ billions)
Exhibit 12: Consumer electronics market in China 2014-2019 by tablets (millions of units)
Exhibit 13: Consumer electronics market in China 2014-2019 by gaming consoles ($ billions)
Exhibit 14: Consumer electronics market in China 2014-2019 by cameras ($ billions)
Exhibit 15: Consumer electronics market in China 2014-2019 by TVs ($ billions)
Exhibit 16: China disposable income per capita 2006-2015 ($)
Exhibit 17: ASP of smartphones in China 2014-2019 ($)
Exhibit 18: ASP of tablets in China 2014-2019 ($)
Exhibit 19: Impact of drivers
Exhibit 20: Impact of drivers and challenges
Exhibit 21: Smartphone market share of vendors in China 2014
Exhibit 22: Tablet market share of vendors in China 2014
Exhibit 23: PC market share of vendors in China 2014
Exhibit 24: Gaming consoles market share of vendors in China 2014
Exhibit 25: TV market share of vendors in China 2014
Exhibit 26: Camera market share of vendors in China 2014
Exhibit 27: Value of CNY with respect to one unit of prominent currencies
Exhibit 28: Acer: Business segmentation by revenue 2014
Exhibit 29: Acer: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 30: Acer: Geographical segmentation by revenue 2014
Exhibit 31: Apple: Business segmentation by revenue 2014
Exhibit 32: Apple: Product segmentation by revenue 2014
Exhibit 33: Apple: Product segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 34: ASUS: Business segmentation by revenue 2014
Exhibit 35: ASUS: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 36: ASUS: Geographical segmentation by revenue 2014
Exhibit 37: Canon: Business segmentation 2014 by revenue
Exhibit 38: Canon: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 39: Canon: Geographical segmentation by revenue 2014
Exhibit 40: Hisense: Product categories
Exhibit 41: HP: Business segmentation by revenue 2014
Exhibit 42: HP: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 43: HP: Geographical segmentation by revenue 2014
Exhibit 44: Huawei: Business segmentation by revenue 2014
Exhibit 45: Huawei: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 46: Huawei: Geographical segmentation by revenue 2014
Exhibit 47: Lenovo: Business segmentation by revenue 2015
Exhibit 48: Lenovo: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 49: Lenovo: Geographical segmentation by revenue 2015
Exhibit 50: Lenovo: Geographical segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 51: Microsoft: Business segmentation by revenue 2014
Exhibit 52: Microsoft: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 53: Microsoft: Geographical segmentation by revenue 2014
Exhibit 54: Nikon: Product segmentation
Exhibit 55: Nikon: Business segmentation by revenue 2015
Exhibit 56: Nikon: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 57: Nikon: Geographical segmentation by revenue 2015
Exhibit 58: Panasonic: Business segmentation by revenue 2015
Exhibit 59: Panasonic: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 60: Panasonic: Geographical segmentation by revenue 2015
Exhibit 61: Samsung Electronics: Business segmentation by revenue 2014
Exhibit 62: Samsung Electronics: Business segmentation by revenue 2013 and 2014 ($ billion)
Exhibit 63: Samsung Electronics: Geographical segmentation by revenue 2014
Exhibit 64: Sharp: Business segmentation by revenue 2015
Exhibit 65: Sharp: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 66: Sharp: Geographical segmentation by revenue 2015
Exhibit 67: Skyworth Digital Technology: Product segmentation
Exhibit 68: Skyworth Digital Technology: Geographical segmentation by revenue
Exhibit 69: Sony: Business segmentation by revenue 2015
Exhibit 70: Sony: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 71: Sony: Geographical segmentation by revenue 2015
Exhibit 72: Xiaomi: Product segmentation
Exhibit 73: Correlation matrix of major currencies



【掲載企業】

Apple, Lenovo, Samsung, Xiaomi, Microsoft, Canon, Gionee, HTC, Oneplus, Sony, ZTE, Amazon, Blackberry, Google, Microsoft, Motorola Mobility, Fujitsu, Haier, Hisense, Samsung, Toshiba, Faro Technologies, Fujifilm Corp, Go pro, Intel Corporation, and Kodak.

【レポートのキーワード】

家電、中国、スマートフォン、パソコン、タブレット、ゲーム機、カメラ、テレビ

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

【免責事項】
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