◆英語タイトル:Global DIY Market 2016-2020
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Home improvement such as renovating and remodeling one’s home is the key segment and also the largest segment in the global DIY market. Technavio market research analyst expects the global DIY market to grow at a CAGR of around 3% during the forecast period. The growth of this market is mainly supported by the media presence, be it through the traditional medium such as television or the online presence in the form of video websites or social media.

The emergence of a large number of retail stores such as hypermarkets, supermarkets, and specialty stores across the globe is another major driver for the growth of the DIY market. These stores enable consumers to seek information on various brands, compare prices, quality, design, and then make a decision at their convenience and comfort. Also, with the increase in brand consciousness among consumers, the importance of organized retailers carrying branded DIY products is on the rise.

Geographical segmentation of the DIY market
- Europe

Acceptance of DIY culture is very low in the APAC regions, hence the market is largely concentrated in the Western countries. The Americas occupies the largest share of the DIY market, with the US contributing the majority of the market share in this region. People in the US loves engaging themselves in DIY projects. Hence, this acts as a major driver contributing to the growth of the DIY market in the US.

The sedated growth of the global DIY market is likely to spur vendors to bring in new products to meet the buying trend among the customers and remain competitive in the market. Additionally, the rising adoption of DIY activities in the developing region is also luring vendors in the DIY market to venture into these market and expand their foothold.

The leading vendors in this market are -
- Adeo
- Home Depot
- Kingfisher plc
- Lowe’s


PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Top vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Segmentation by product

PART 07: Geographical segmentation
• Global DIY home improvement market by geographical segmentation 2015

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape
• Competitive scenario
• Other prominent vendors

PART 15: Key vendor analysis
• Adeo
• Home Depot
• Kingfisher
• Lowe’s

PART 16: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: Global DIY home improvement market 2015-2020 ($ billion)
Exhibit 03: Five forces analysis
Exhibit 04: Segmentation of global DIY market by product type 2015 (% revenue)
Exhibit 05: Global DIY home improvement market segmentation 2015
Exhibit 06: Key leading countries
Exhibit 07: Market drivers in global DIY market
Exhibit 08: Impact of drivers
Exhibit 09: Market challenges in DIY market
Exhibit 10: Impact of drivers and challenges
Exhibit 11: Market trends in the global DIY market
Exhibit 12: Adeo: Business areas
Exhibit 13: Home Depot: Product segmentation 2014 by revenue
Exhibit 14: Home Depot: Product segmentation by revenue 2013 and 2014 ($ billion)
Exhibit 15: Home Depot: Geographical segmentation by revenue 2014
Exhibit 16: Kingfisher: Brands
Exhibit 17: Kingfisher: Geographical segmentation by revenue 2014
Exhibit 18: Lowes: Product segmentation by revenue 2014
Exhibit 19: Lowe’s: Product segmentation by revenue 2013 and 2014


Adeo, Home Depot, Kingfisher plc, Lowe’s, OBI, Bauhaus, Kesko, Travis Perkins, Les Mousquetaires, and Hornbach.







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