消費者動向及びオンライン小売市場力学:インド

◆英語タイトル:Consumer Attitudes and Online Retail Dynamics in India, 2013-2018
◆商品コード:RT0111IS
◆発行会社(調査会社):Conlumino
◆発行日:2014年9月29日
◆ページ数:87
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール
◆調査対象地域:インド
◆産業分野:小売
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【レポートの概要】

Summary
“Consumer Attitudes and Online Retail Development in India, 2013–2018” is the result of Conlumino’s extensive market research covering the online retail industry in India. It provides the magnitude, growth, share, and dynamics of the online retail market in India. It is an essential tool for companies active across India’s online retail value chain and for new companies considering entry into online the retail market in India. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to India’s online retail environment. In addition, it analyses the key consumer trends influencing the Indian online retail industry.

By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

Key Findings
• Online retailers are converting from the inventory model to marketplace model to cut down inventory costs
• The cash on delivery model of payment has become a necessary evil for online retailers, as more customers prefer paying after they receive the product
• Online retailers are targeting not only metros but also tier-II and tier-III cities.
• Online retailers are raising funds to rapidly expand operations and acquire smaller players
• Electricals and electronics is the most sold category online and is forecast to be the most sold category in 2018

Synopsis
• Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
• Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Reasons To Buy
• The report helps to improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
• Understand the consumer behavior and online trends in India
• Understand which products will be the major winners and losers in the online arena in the coming years
• Learn from best practice approaches outlined in the case studies of leading online retailers

【レポートの目次】

1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of India’s Online Shopping Environment
3.1.1 Despite low internet penetration, Indian online population is third largest in the world
3.1.2 Government plans to increase broadband penetration across India
3.2 Consumer Attitudes and Behavior
3.2.1 Online retailers adopting Marketplace model to survive
3.2.2 Cash on delivery most popular mode of payment but eating up retailers’ margin
3.2.3 Online retailing is going beyond metropolitan cities
3.2.4 M-commerce is minimal but expected to grow with the rise in smartphone internet users
3.2.5 Food and groceries is expected to be the emerging growth category group in online retailing
3.2.6 Celebrity fashion driving the sales of online fashion retailers
3.2.7 Online retailers consolidate as large investment flow in
4 Online Channel Dynamics
4.1 The Online Channel’s Share of Total Retail Sales
4.1.1 India online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 India retail channel dynamics – future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2013
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and Electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, News and Stationery categories: Market Size and Forecasts
4.3.10 Sports and Leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and Garden categories: market size and forecasts
4.3.13 Health and Beauty categories: market size and forecasts
5 Case Studies: Leading Online Retailers in India
5.1 Retailer 1: Flipkart
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: Myntra
5.2.1 Business Description
5.2.2 Site Experience
5.3 Retailer 3: Snapdeal
5.3.1 Business Description
5.3.2 Site Expirience
5.4 Other Innovative Retailers in India
5.4.1 Yebhi – Provides try and buy service in India
5.4.2 Lenskart – Provides home try on services
6 Appendix
6.1 Definitions
6.1.1 This report provides 2013 actual sales; while forecasts are provided for 2014 – 2018
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer

Table 1: Online Retail Sales in India, 2013 and 2018
Table 2: India Online vs. Offline Retail Sales and Forecast (INR billion), 2008-2018
Table 3: India Online vs. Offline Retail Sales and Forecast (USD billion),2008-2018
Table 4: India Online vs. Offline Retail Sales and Forecast (% Share), 2008-2018
Table 5: India Online Sales vs. Global Average, 2008, 2013 and 2018
Table 6: India Online Sales vs. Asia-Pacific, 2008, 2013 and 2018
Table 7: India Overall Retail Segmentation (INR billion) by Channel Group, 2008-2018
Table 8: India Channel Retail Sales and Forecast (INR billion) by Channel Group, 2008-2018
Table 9: India Channel Retail Sales and Forecast (USD billion) by Channel Group, 2008-2018
Table 10: India Channel Retail Sales and Forecast (% Share) by Channel Group, 2008-2018
Table 11: India Channel Retail Sales and Forecast (INR billion) by Channel, 2008-2018
Table 12: India Channel Retail Sales and Forecast (USD billion) by Channel, 2008-2018
Table 13: India Retail Sales Split (INR million), Online vs. Offline, 2013
Table 14: India Retail Sales Split (USD million), Online vs. Offline, 2013
Table 15: India Online Market Dynamics by Category Group, 2008-2018
Table 16: India Online Retail Sales and Forecast (INR million) by Category Group, 2008-2018
Table 17: India Online Retail Sales and Forecast (USD million) by Category Group, 2008-2018
Table 18: India Total and Online Retail Sales in Food and Grocery Categories (INR million), 2008-2018
Table 19: India Total and Online Retail Sales in Food and Grocery Categories (USD million), 2008-2018
Table 20: India Total and Online Retail Sales in Electrical and Electronics Categories (INR million), 2008-2018
Table 21: India Total and Online Retail Sales in Electrical and Electronics Categories (USD million), 2008-2018
Table 22: India Total and Online Retail Sales in Music, Video and Entertainment Categories (INR million), 2008-2018
Table 23: India Total and Online Retail Sales in Music, Video and Entertainment Categories (USD million), 2008-2018
Table 24: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (INR billion), 2008-2018
Table 25: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD million), 2008-2018
Table 26: India Total and Online Retail Sales in Books, News and Stationery Categories (INR million), 2008-2018
Table 27: India Total and Online Retail Sales in Books, News and Stationery Categories (USD million), 2008-2018
Table 28: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (INR million), 2008-2018
Table 29: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD million), 2008-2018
Table 30: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (INR million), 2008-2018
Table 31: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD million), 2008-2018
Table 32: India Total and Online Retail Sales in Home and Garden Products Categories (INR million), 2008-2018
Table 33: India Total and Online Retail Sales in Home and Garden Products Categories (USD million), 2008-2018
Table 34: India Total and Online Retail Sales in Health and Beauty Categories (INR million), 2008-2018
Table 35: India Total and Online Retail Sales in Health and Beauty Categories (USD million), 2008-2018
Table 36: India Exchange Rate INR-USD (Annual Average), 2008-2013
Table 37: India Exchange Rate INR-USD (Annual Average), 2014-2018 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions

Figure 1: Share of Online Retail Sales in Total Retail Sales, 2013 and 2018
Figure 2: Total Internet Users and Penetration, 2008-2013
Figure 3: Comparison of marketplace model over inventory model in India
Figure 4: Cash on delivery eating up retailers margin
Figure 5: Growth of smartphones and m-commerce in India
Figure 6: Collections Matching to Celebrities Fashion
Figure 7: Key acquisitions and investments in Indian online sector
Figure 8: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
Figure 9: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 10: India Online and Offline Retail Sales and Forecast (INR billion), 2008-2018
Figure 11: India Online Sales vs. Global Average (% of Total Retail)
Figure 12: India Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
Figure 13: India Overall Retail Market Dynamics by Channel Group, 2008-2018
Figure 14: India Retail Sales and Forecast (INR billion) by Channel Group, 2008-2018
Figure 15: India Retail Sales, Online vs. Offline, 2013
Figure 16: India Online Market Dynamics by Category Group, 2008-2018
Figure 17: India Online Retail Sales and Forecast (INR million) by Category Group, 2008-2018
Figure 18: Flipkart: Home Page
Figure 19: Flipkart: Product View
Figure 20: Flipkart: Product Comparison
Figure 21: Flipkart: Product Comparison
Figure 22: Flipkart: M-Commerce
Figure 23: Myntra: Home Page
Figure 24: Myntra: Product View
Figure 25: Myntra: Product View
Figure 26: Myntra: Mobile app
Figure 27: Snapdeal: Homepage
Figure 28: Snapdeal: Well organized Product Section
Figure 29: Snapdeal: Product Comparison
Figure 30: Snapdeal: Customer Review
Figure 31: Snapdeal: M-commerce
Figure 32: Yebhi: Home Page
Figure 33: Lenskart: Homepage
Figure 34: The Triangulated Market Sizing Methodology

【掲載企業】

Flipkart, Myntra, Snapdeal, Yebhi, Lenskart, Amazon, Fashionandyou, Aaramshop, Zopnow, Label corp

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