1 INTRODUCTION 7
1.1 COGNITION AND MEMORY ENHANCEMENT MARKET DEFINITION 7
1.1.1 INCLUSIONS & EXCLUSIONS OF THE STUDY 7
1.2 MARKET SCOPE 7
1.2.1 MARKETS COVERED 7
FIGURE 1 COGNITION AND MEMORY ENHANCEMENT MARKET SEGMENTATION 7
1.2.2 YEARS CONSIDERED FOR THE STUDY 8
1.3 CURRENCY 8
1.4 LIMITATIONS 8
2 MARKET OVERVIEW 9
2.1 INTRODUCTION 9
2.2 MARKET DYNAMICS 9
FIGURE 2 COGNITIVE AND MEMORY ENHANCEMENT MARKET:
DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 9
2.2.1 DRIVERS 10
2.2.1.1 Increasing incidence and prevalence of neurological disorders 10
2.2.1.2 Rising awareness of neurodegenerative disorders 10
2.2.1.3 Growing adoption of nutraceuticals for cognitive health 11
2.2.2 RESTRAINTS 11
2.2.2.1 Time constraints in developing clinically validated
brain-training solutions 11
2.2.2.2 Negative publicity in the media about brain-training efficiency 11
2.2.3 OPPORTUNITIES 12
2.2.3.1 Rising demand for improved brain and mental fitness 12
2.2.3.2 Growing healthcare market in emerging economies 12
FIGURE 3 ANNUAL HEALTHCARE EXPENDITURE: DEVELOPED VS. EMERGING ECONOMIES (1995 VS. 2012 VS. 2022) 13
2.2.4 CHALLENGES 13
2.2.4.1 Complicated regulatory landscape for brain-enhancing foods and supplements 13
2.2.4.2 Lack of awareness about brain fitness among the current population 14
3 COGNITION AND MEMORY ENHANCEMENT MARKET,
BY PRODUCT & SERVICE 15
3.1 INTRODUCTION 16
TABLE 1 COGNITION AND MEMORY ENHANCEMENT MARKET, BY PRODUCT & SERVICE, 2019–2026 (USD BILLION) 16
3.2 COGNITION & MEMORY-ENHANCING DRUGS 16
TABLE 2 COGNITION & MEMORY-ENHANCING DRUGS MARKET, BY REGION,
2019–2026 (USD BILLION) 16
3.3 BRAIN-BOOSTING NUTRACEUTICALS 17
TABLE 3 BRAIN-BOOSTING NUTRACEUTICALS MARKET, BY REGION,
2019–2026 (USD BILLION) 17
3.4 COGNITIVE ASSESSMENT & TRAINING SOLUTIONS 17
TABLE 4 COGNITIVE ASSESSMENT & TRAINING SOLUTIONS MARKET,
BY REGION, 2019–2026 (USD BILLION) 18
4 COGNITION AND MEMORY ENHANCEMENT MARKET, BY REGION 19
4.1 INTRODUCTION 20
TABLE 5 COGNITION AND MEMORY ENHANCEMENT MARKET,
BY REGION, 2019–2026 (USD BILLION) 20
5 COMPETITIVE LANDSCAPE 21
5.1 INTRODUCTION 21
5.2 COMPETITIVE SCENARIO 21
5.2.1 PRODUCT LAUNCHES & APPROVALS 21
TABLE 6 COGNITION AND MEMORY ENHANCEMENT MARKET:
PRODUCT LAUNCHES & APPROVALS, JANUARY 2018–OCTOBER 2021 21
5.2.2 DEALS 22
TABLE 7 COGNITION AND MEMORY ENHANCEMENT MARKET: DEALS,
JANUARY 2018–OCTOBER 2021 22
6 COMPANY PROFILES 23
6.1 KEY PLAYERS 23
6.1.1 EISAI CO., LTD. 23
6.1.2 JOHNSON & JOHNSON SERVICES INC. 23
6.1.3 NORDIC NATURALS 24
6.1.4 NATROL, LLC 24
6.1.5 CAMBRIDGE COGNITION LTD. 25
6.1.6 COGSTATE LTD. 25